The advertising industry as a whole should be disrupted to the point of bankruptcy. The advertising and marketing industries are largely to blame for the collapse of the modern world. The efforts of marketing and advertising have led to a decrease in individual happiness, decrease in family stability, and decrease in marital options for individuals. Because of this, the industry should be disrupted.
It is vice that leads to the decline of empires, as witnessed in Rome. Vice leads to distractions from the values that hold a society together at every unit level – the family, the community, and the country. When the people no longer recognize the values the hold a civilization together, the support structure crumbles.
What we’re seeing in the West is the first-time private enterprise has been responsible for the moral decay of a civilization. Previously it had been governments – usually governments that turn to socialism or some similar totalitarian form which leads to the moral falling-apart of the citizens as they turn away from industry and more towards the handed-out bread and drug and sex.
Now it is the tech companies and the marketing departments leading the way towards moral decay. Products sell status, they sell an easy way to conquer inhibition, and they sell the easy way to achieve joy. It’s all momentary, and it’s all monetary.
Marketing departments sell two things. They sell their product over the competition. And they sell you on the need to buy. They create demand for products. Marketing departments appeal to human’s innate choice to be lazy. We always want the easy way.
I propose that marketing departments should sell the features and leave out the psychological emotional appeals. And that’s most of the work that advertisers do. Product people create features. But people are motivated to act based on the psychological appeals made by advertisers.
Advertisers prey on insecurities of individuals. We don’t buy things to make our lives materially better. We buy things to fill insecurity holes in ourselves. These holes are, largely, created by the advertising industry.
We need the expensive watch to get the girl. We need the SUV with all the features if we are going to be responsible parents. We need the expensive liquor in order to be a ‘man’.
In practice, these material items have almost nothing to do with our ability to find love, to be a caring parent, or to get along with other guys in a social setting. People don’t need things to get these results – they need to go out and work to get these results.
We need to build our social skills to interact with men and women. We need to put time and thought into our parenting to make sure our kids turn out ok. We don’t need things. These insecurities are resolved by consciously putting in work in the part of our life that needs work.
These material things not only don’t address the real problem – that there is a part of our lives where we lack of skills or knowledge to succeed. Instead, the propose an easy solution, and one that skips the actual need to acquire the skills and knowledge.
Not only does this not work, but it actually makes it harder to then acquire the skills and knowledge to do these things. Once we start buying things, we are rewarded with the perceived status from people. Women do notice the watch. Soccer moms do give a thumbs up to the SUV. And the dude at the bar recommends his expensive brand of whiskey to compare to yours.
When we reach the point where we struggle in conversation or our kids get into trouble, we are reminded of the short-term thumbs up and are more likely to try to solve our problem by spending money on another short-term, material fix.
It’s easy to get stuck in this repetitive loop of spending money to try to fix problems instead of working on the problem. Work requires time, knowledge, and the risk of failure. Material purchases offer us an out. We can blame the thing, instead of blaming ourselves – the real culprit.
This mechanic of advertising is an evil akin to socialism. Both destroy the individual’s ability to think freely. Socialism does that by forcing the collective value. Advertising is more clandestine. It destroys the ability to think free by targeting insecurities, giving false answers, and rewarding the individual for spending on fake, short-term solutions.
Without advertising that gives us insecurities and then offers a solution, we would be, necessarily, more likely to take the blame for our shortcomings. From there it would be up to the individual to do something about it or to willingly choose to ignore the problem.
When faced with a problem, human nature will often seek the easiest solution. When buying something can fill a void, that’s easy. When we eliminate that easy option, we have fewer options to choose from to try to solve our problems.
By destroying the ability to target insecurities, quality of products and services would likely increase. Companies would have one less tactic to sell their services if they couldn’t target insecurities. They would have to differentiate based on other factors than their emotional appeal. Quality, price, and number of features would be much more important than they do in our modern marketplace.
The advertising industry as a whole should be disrupted to the point of bankruptcy. The only way I see this happening is government regulation of the advertising industry. I’m usually against government regulation of markets, but for the sake of social good, quality products through competition without appealing to emotions, and increased competition on those product-related jobs, this would solve the problems.