Everyone likes to argue, but few bring anything new to the table. Actually, I’m not sure everyone likes to argue. But everyone argues. Just say, “Trump should be reelected” and you’ll get an argument out of most people.
Most people have never had an original idea for two reasons: they don’t have the courage and they are told what to think.
People are told what to think
Not other people. All of us. We are constantly being told what to think. We are sold entertainment and products in commercials and conversation. We are sold ideas in movies, TV, celebrity award speeches, and conversation with friends that got an idea from the celebrity award speech.
Most people don’t want you to have a contrary idea. Contrary ideas can threaten our worldview and our ability to interact with the world in a productive way. More than that, a contrary idea could mean someone doesn’t make the sale.
If we don’t value their product, they make less money. Companies want us to think we need their products and services. They are incentivized to want us to think like their ideal customer. So they make their product attractive, and sell you on the idea that you will be attractive if you buy their product.
The company you work for wants to maximize their own profit. That is their ultimate incentive. So while they decorate the office with pretty lights and art and beer, they do that so you are more likely to stay late and make them money. They want you to think like the ultimately loyal and profitable employee.
There’s so much noise in the world, that it’s hard to decipher what’s important and what’s not. Everyone has their answer for what’s important. To have a unique idea, you need to step away from the noise. You need to ignore the psychological attractions that are included in the advertisements and latest internal company memo. Those are distractions from your own free will and ability to produce ideas.
Someone busy being filled with thoughts is someone that will continue to buy products and someone that continues to buy products is someone that continues to work for a company because they need to pay for products.
All of our lusts and attractions are noise. They keep us wanting without giving us an answer to the fulfillment we crave by indulging.
People don’t have the courage
It’s hard to have an idea. Our world is so full of noise. We have 24-hour news on TV, social media, and phone pop-ups. We have constant communication with the world through comments and message forums. We are surrounded by ideas, and we are rewarded, with money and promotions from our company and with material objects that bring us “status” (as depicted in the commercial) from companies we buy from.
To say “no” is to reject needs. Companies sell us needs. If we don’t need, we are infinitely powerful, yet we are outcasts in our social groups and dating markets and everyone that does give in to the “needs” they are sold. Which is almost everyone. When we have a contrary idea, we say no to almost everyone.
It’s scary to say “no” to almost everyone. We’re hard-wired to want to be included in social circles, to be attractive to the other sex, and to not be “weird”. Our primitive brains see those things – social circles, sex, and status as the ultimate virtues. Those are what survive and replicate in the animal kingdom.
But we’re humans. And while we are animals, we’re better than all other animals in that we can choose not to give in to the passions and enslaving ideas that are thrown our way. Not only do we say “no” to others when we summon the strength to go against the grain, we say “no” to our own primitive brains.
To have an idea means to do something different – to view the world in a different way. To view the world in a different way means to view it different than our primitive brain and all the stimuli we come across – which all has its own agenda.
It’s even harder to share that idea.
Have a unique idea. It’s probably in your best interest.