Most people want to be herded through the world by systems created by sociopaths

Thing is, once we start buying things, we don’t stop. We become addicted to the chase. We have goals we must reach – at work and at home, in order to become “successful”. We become successful in relation to the goals we set. We set them against coworkers (getting the promotion or the biggest bonus) and against ourselves (lose pounds).

Becoming successful never means accepting the status quo. Goals are only reached by changing the status quo. Companies know that and companies must always be changing. They must always be growing. If they don’t, they lose and they die. Companies we work for are always telling us we must achieve more. Investors can always leave to the competition. Companies we don’t work for are always telling us to get more. Contentment is the enemy of success.

Success in the dating world is similarly competitive. It takes the “right” appearance and attitude to attract someone sexy. We must be in a certain stage in life to think about having a family or getting married or “being serious”. We must reach that level in our careers or in our personal lives before we can be seen as “suitable” by potential mates. At least, that’s what we’re told.

Striving for something gives us meaning. When we don’t find that meaning in ourselves, we look outward for something to provide us that meaning. And everywhere we look, we are promised an answer to that. Our company wants us to work harder and longer. Other companies want us to get more stuff. They tell us we will be fulfilled if we do these things.

The church tells us if we say our prayers, go to Mass, and behave like Jesus that we will be rewarded in the afterlife and on Earth.

Teachers and companies tell us to get good grades so we can set ourselves up to work and pay for things.

Hobbies give us something to work towards – a new song we can play or a new dance to learn or a new mountain to get up and down.

We seek meaning in all the things we do because we are told to find meaning externally. And all these external things have their own motivations for wanting us to continue. Their motivation is rarely our freedom. The hobbies are industries. They want us to buy and to return. Our companies want us to make them more money. Our schools and governments rely on attendance and taxes and endowments so they want to maximize that. They don’t want us to be free.

We seek freedom from all these sources that are built to not give us freedom. But we do it anyway because it is an answer.

Thing two is, it’s scary to not do what we’re told. Doing what we’re told provides us with an answer. The answer may come with some glory attached to it if we achieve our status and reach our goals. We are told we will have the beautiful house and beautiful partner and then we will be happy. And sometimes that works out. At least, it can. Our boss seems happier than us because he makes more money and has a hotter car and wife. So we want to be the boss to find happiness in those things. Women aren’t things yeah yeah…

To challenge this takes courage. It requires saying “no” to, potentially, everyone in our lives. Our teachers, our friends, our politicians, our priests (sometimes), and our boss who is responsible for our next paycheck.

To say no requires us to find meaning in contentment. To reject the motivations of everyone else and to find meaning in our own lives. And that’s a mysterious place to look. What is success if no one tells us what success is? What is freedom if it’s not at the top of the next mountain, or after a race to the bottom? Will someone love me if I don’t have things? Or status?

It doesn’t matter. Would you rather love someone because they love the things you have or because they value you, without all those things? What if she’s less hot than the boss’ wife?

If you can find freedom without relying on someone else telling you how to be free – someone who has ulterior motivation for telling you what to do, then you can truly be free.

This freedom is more meaningful than reaching any goal will ever provide. This freedom cannot be given to you by someone. You have to take it. You take it by rejecting the things that promise freedom and don’t deliver.

If you reject all the things that promised freedom, you may find freedom. You may also end up poor and alone. And maybe it’s only in poverty and aloneness that true freedom really exists. And that’s frightening to many people.

But anyone can be free. And anyone can be free now.

Most people want to be herded through the world by systems created by sociopaths. To go against the sociopathic systems means to risk loss of employment, status, and attraction from the other sex. Many people claim they want freedom, but all their actions remind the sociopathic systems that what the individuals actually want are employment, status, and attraction. The systems are happy to sell those things.

The advertising industry as a whole should be disrupted to the point of bankruptcy

The advertising industry as a whole should be disrupted to the point of bankruptcy. The advertising and marketing industries are largely to blame for the collapse of the modern world. The efforts of marketing and advertising have led to a decrease in individual happiness, decrease in family stability, and decrease in marital options for individuals. Because of this, the industry should be disrupted.

It is vice that leads to the decline of empires, as witnessed in Rome. Vice leads to distractions from the values that hold a society together at every unit level – the family, the community, and the country. When the people no longer recognize the values the hold a civilization together, the support structure crumbles.

What we’re seeing in the West is the first-time private enterprise has been responsible for the moral decay of a civilization. Previously it had been governments – usually governments that turn to socialism or some similar totalitarian form which leads to the moral falling-apart of the citizens as they turn away from industry and more towards the handed-out bread and drug and sex.

Now it is the tech companies and the marketing departments leading the way towards moral decay. Products sell status, they sell an easy way to conquer inhibition, and they sell the easy way to achieve joy. It’s all momentary, and it’s all monetary.

Marketing departments sell two things. They sell their product over the competition. And they sell you on the need to buy. They create demand for products. Marketing departments appeal to human’s innate choice to be lazy. We always want the easy way.

I propose that marketing departments should sell the features and leave out the psychological emotional appeals. And that’s most of the work that advertisers do. Product people create features. But people are motivated to act based on the psychological appeals made by advertisers.

Advertisers prey on insecurities of individuals. We don’t buy things to make our lives materially better. We buy things to fill insecurity holes in ourselves. These holes are, largely, created by the advertising industry.

We need the expensive watch to get the girl. We need the SUV with all the features if we are going to be responsible parents. We need the expensive liquor in order to be a ‘man’.

In practice, these material items have almost nothing to do with our ability to find love, to be a caring parent, or to get along with other guys in a social setting. People don’t need things to get these results – they need to go out and work to get these results.

We need to build our social skills to interact with men and women. We need to put time and thought into our parenting to make sure our kids turn out ok. We don’t need things. These insecurities are resolved by consciously putting in work in the part of our life that needs work.

These material things not only don’t address the real problem – that there is a part of our lives where we lack of skills or knowledge to succeed. Instead, the propose an easy solution, and one that skips the actual need to acquire the skills and knowledge.

Not only does this not work, but it actually makes it harder to then acquire the skills and knowledge to do these things. Once we start buying things, we are rewarded with the perceived status from people. Women do notice the watch. Soccer moms do give a thumbs up to the SUV. And the dude at the bar recommends his expensive brand of whiskey to compare to yours.

When we reach the point where we struggle in conversation or our kids get into trouble, we are reminded of the short-term thumbs up and are more likely to try to solve our problem by spending money on another short-term, material fix.

It’s easy to get stuck in this repetitive loop of spending money to try to fix problems instead of working on the problem. Work requires time, knowledge, and the risk of failure. Material purchases offer us an out. We can blame the thing, instead of blaming ourselves – the real culprit.

This mechanic of advertising is an evil akin to socialism. Both destroy the individual’s ability to think freely. Socialism does that by forcing the collective value. Advertising is more clandestine. It destroys the ability to think free by targeting insecurities, giving false answers, and rewarding the individual for spending on fake, short-term solutions.

Without advertising that gives us insecurities and then offers a solution, we would be, necessarily, more likely to take the blame for our shortcomings. From there it would be up to the individual to do something about it or to willingly choose to ignore the problem.

When faced with a problem, human nature will often seek the easiest solution. When buying something can fill a void, that’s easy. When we eliminate that easy option, we have fewer options to choose from to try to solve our problems.

By destroying the ability to target insecurities, quality of products and services would likely increase. Companies would have one less tactic to sell their services if they couldn’t target insecurities. They would have to differentiate based on other factors than their emotional appeal. Quality, price, and number of features would be much more important than they do in our modern marketplace.

The advertising industry as a whole should be disrupted to the point of bankruptcy. The only way I see this happening is government regulation of the advertising industry. I’m usually against government regulation of markets, but for the sake of social good, quality products through competition without appealing to emotions, and increased competition on those product-related jobs, this would solve the problems.